Google Ads
Online Advertising Platform
Operates on a Pay-Per-Click Model
Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google that allows advertisers to display ads on Google’s search engine results pages (SERPs), websites within the Google Display Network, YouTube, and other partner sites. It operates on a pay-per-click (PPC) model, where advertisers bid on keywords and pay for clicks on their ads.
GOOGLE ADS
Ad Campaign Creation:
Advertisers can create various types of ad campaigns, including Search Network campaigns (text ads displayed on Google search results), Display Network campaigns (image and video ads displayed on websites within Google’s Display Network), Video campaigns (ads displayed on YouTube), Shopping campaigns (product ads displayed on Google Shopping), and more.
Keyword Targeting:
Advertisers can target specific keywords related to their products or services, allowing their ads to appear when users search for those keywords on Google. Keywords can be targeted using different match types, such as broad match, phrase match, and exact match, to control the relevance and reach of the ads.
Ad Formats:
Google Ads supports various ad formats, including text ads, image ads, video ads, responsive ads, and app promotion ads. Advertisers can choose the most suitable ad format based on their advertising goals and target audience.
Ad Auction:
When a user performs a search query or visits a website within the Google Display Network, Google Ads runs an auction to determine which ads to display. The auction considers factors such as the advertiser’s bid, ad quality, relevance, and expected impact of ad extensions and other ad formats.
Ad Extensions:
Advertisers can enhance their ads with extensions such as sitelinks, callouts, location extensions, call extensions, and more. These extensions provide additional information and features to improve ad visibility and performance.
Performance Tracking and Reporting:
Google Ads provides robust tracking and reporting tools to monitor the performance of ad campaigns. Advertisers can track metrics such as clicks, impressions, conversions, click-through rates (CTRs), and return on investment (ROI) to evaluate campaign effectiveness and optimize performance.
Audience Targeting:
Advertisers can target specific audiences based on factors such as demographics, interests, behavior, and remarketing lists. This allows for precise targeting and personalized messaging to reach relevant audiences.
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Google Ads is a powerful advertising platform that enables advertisers to reach their target audience, drive website traffic, generate leads, and increase sales through highly targeted and measurable advertising campaigns.